Dave Novelli is building a product that is helping small marketplace companies compete with Netflix and Spotify. Ultraviolet Analytics is a SAAS product that helps small companies “personalize their online user experience” from all the different data sources on their apps, allowing businesses to have a better grip on their Public Relations and compete on the same level as their larger competitors. Daves's advice for future entrepreneurs is to keep reaching for your goals, no matter the obstacles. Dave's has gain a lot from the Street Entrepreneurs (SE) community. "The SE community incredible, especially when you’re starting out in entrepreneurship. At SE there’s so many different talents that I can get help from, and when people need help with data I can return the service." So, if you have a marketplace app in mind, you might want to look up “Ultraviolet Analytics.” Get a head start on making your business thrive in a way that catches consumers’ attention and gives bigger companies a run for their money, without having to spend extra on data scientists.